New Partners Create New Possibilities for 2019 and Beyond
Expanding our Rooted Cutting Station network, adding even more new partners
Making things easier for your customers is a good business model, no matter what industry you’re in. But when it comes to working with plant material, easier take on a whole new meaning. In addition to bringing imaginative, dependable new varieties to market, Danziger continually seeks out innovative solutions that increase the availability of those varieties, make growing them easier, and save our customers time.
In the past, Danziger varieties were mainly available as unrooted cuttings in North America. As the industry is always changing and evolving, the company noticed a trend toward rooted cuttings. “We recognize that our customers are looking for a way to source our products as rooted cuttings,” says Mike Fernandez, North American bedding market manager. “We wanted to provide a solution for growers.”
The solution took the form of dedicated Rooted Cutting Stations across North America, formed by carefully crafted partnerships. Several companies are joining in this partnership, helping to expand Danziger’s North American rooted cuttings availability. Devan Greenhouses, Ltd., Green Circle Growers, Hardystarts by Welby, HeadStart Nursery, Mast Young Plants, Plantpeddler, TGS – Total Growth Solutions and Wenke/Sunbelt Young Plants Division are now offering growers a uniform list of Danziger’s best-selling items in high quality liners. Purchasing cuttings has never been easier. All eight partners are accepting rooted cuttings orders for the 2019 growing season now through the usual channels.
“All of these partners were chosen as rooted cutting stations because they know plant propagation,” adds Fernandez. “They consistently deliver a high-quality product and have a strong commitment to exceptional customer service.”
In addition to quality production and top-notch customer service, these partners were chosen to meet the needs of the North American market geographically. The locations cover the map, including British Columbia, California, Iowa, Michigan, Ohio, Denver and Miami.
Danziger’s team hand-picked the must-have varieties being offered. Best-selling series including, AMORE™ petunias, LIA™ and COLIBRI™ calibrachoa, SCOPIA® bacopa, CAPELLA™ petunia, SUN HARMONY™ impatiens, and many more are now available in high-quality liners.
“Partnerships are the cornerstone of our business,” says Ori Danziger, Deputy CEO at Danziger. “We are committed to bringing personal service to our customers and to helping them be successful in their business. Our Rooted Cutting Stations partners give us the opportunity to fulfill a customer need in a collaborative way.”
Company officials hesitate to call these partnerships new. The relationships have been around for a long time. It is the naming of the dedicated Rooted Cuttings Stations that is new. “We have worked with these companies for many years, and we know the quality of their work. They know how to produce high quality liners,” adds Fernandez. “We know they will streamline the process and make it easier for growers to access our top plants.”