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Navigating the New Consumer Webinar

Full recording of the entire webinar event is now available!

The recording is also available with interpretation in multiple languages. Click on the language to watch the entire webinar: FrenchGerman & Russian.

The topics we’ve covered:

1. Emerging consumer trends for the North American & European markets.
2. How to create an enjoyable in-store experience using visual merchandising.
3. Ways in which you can sharpen your social media skills and engage with your customers.

The webinars were designed to help you grow your business next year and beyond. Whether you’re a grower, landscape designer, or retailer, it is vital to market plants as a necessity and not a luxury. Thank you to our speakers who shared their time and expertise and created an insightful and inspiring experience for all of us.
Below is the full recording of the entire webinar event. If you are interested in a specific topic, scroll down to the video clips of our speakers’ presentations.

 

In these webinars, we provided ways to connect everyone throughout the supply chain, right down to the end consumer.

Speakers

Manuel Rucar
Manuel Rucar
Chlorosphere
Find out the latest trends that are inspiring consumers and how you can correlate these trends into robust plant sales and effective marketing campaigns. Manuel RUCAR is the Trendhunter of the green-industry trends consultancy CHLOROSPHERE, and you don’t want to miss his presentation! “Trends are the only guideline professionals have to anticipate what to produce and how to present their brands and products to the consommers” Manuel explains. “Society changes and as professionals, we need to feel the heartbeat of the market. The success comes when the rhythms are joined to draw the collections of tomorrow”
Find out the latest trends that are inspiring consumers and how you can correlate these trends into robust plant sales and effective marketing campaigns. Manuel RUCAR is the Trendhunter of the green-industry trends consultancy CHLOROSPHERE, and you don’t want to miss his presentation! “Trends are the only guideline professionals have to anticipate what to produce and how to present their brands and products to the consommers” Manuel explains. “Society changes and as professionals, we need to feel the heartbeat of the market. The success comes when the rhythms are joined to draw the collections of tomorrow”
Joe Baer
Joe Baer
Zen Genius
Designing for the Consumer Experience - Garden centers are a delightful place to be, however, there’s an art to merchandising and storedesign that turns visits into sales and keeps the consumer coming back time after time. Join Joe Baer and his creative team from Zen Genius as they teach us how to stimulate the 5 senses with biophilic design in the garden center. Zen Genius provides visual merchandising expertise to retailers of all sizes and in any market, and they’ve worked extensively with the green industry. This isn’t just for the retailers in the audience. Growers, sales and marketing is a team effort, and you will be inspired to help your retail customers enhance their displays and signage, creating success for both of you!
Designing for the Consumer Experience - Garden centers are a delightful place to be, however, there’s an art to merchandising and storedesign that turns visits into sales and keeps the consumer coming back time after time. Join Joe Baer and his creative team from Zen Genius as they teach us how to stimulate the 5 senses with biophilic design in the garden center. Zen Genius provides visual merchandising expertise to retailers of all sizes and in any market, and they’ve worked extensively with the green industry. This isn’t just for the retailers in the audience. Growers, sales and marketing is a team effort, and you will be inspired to help your retail customers enhance their displays and signage, creating success for both of you!
Rob Sproule
Rob Sproule
DIG Marketing
Let’s Talk On Social Media - Does your social media strategy need a new game plan? The answer is likely a resounding, YES! The green industry has changed, and marketing is about inspiration and engagement, not features and benefits, says Rob Sproule of DIG Marketing, a green industry marketing and e-commerce consultant. He also owns an independent garden center, so he completely understands your needs and concerns. Rob will explain the best ways to engage with customers and build your brand on social media. He’ll also rank the platforms and help you decide which one(s) are best for you.
Let’s Talk On Social Media - Does your social media strategy need a new game plan? The answer is likely a resounding, YES! The green industry has changed, and marketing is about inspiration and engagement, not features and benefits, says Rob Sproule of DIG Marketing, a green industry marketing and e-commerce consultant. He also owns an independent garden center, so he completely understands your needs and concerns. Rob will explain the best ways to engage with customers and build your brand on social media. He’ll also rank the platforms and help you decide which one(s) are best for you.
Katie Dubow
Katie Dubow
Garden Media Group
Consumer Trends - Find out the latest trends that are inspiring consumers and how you can correlate these trends into robust plant sales and effective marketing campaigns. Katie Dubow, president of Garden Media Group, is a green-industry trend spotter, and you don’t want to miss her presentation! “Trends help you select plants, products, or services consumers want,” Katie explains. “Trends ignite a new business, product, service or customer experience. And trends can breathe new life into your current business.”
Consumer Trends - Find out the latest trends that are inspiring consumers and how you can correlate these trends into robust plant sales and effective marketing campaigns. Katie Dubow, president of Garden Media Group, is a green-industry trend spotter, and you don’t want to miss her presentation! “Trends help you select plants, products, or services consumers want,” Katie explains. “Trends ignite a new business, product, service or customer experience. And trends can breathe new life into your current business.”

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