XLENCE® Gypsophila is not just a flower; it’s a masterpiece in every stem. Redefining the traditional baby’s breath, XLENCE® brings unmatched elegance, versatility, and sustainability to floral design. Whether you’re a florist crafting breath-taking arrangements or a grower seeking a resilient and eco-conscious variety, XLENCE® is the ideal choice.
Grown in diverse climates worldwide, XLENCE® Gypsophila thrives in natural conditions that reduce the need for artificial lighting. This aligns perfectly with a commitment to sustainable, eco-conscious cultivation, allowing each stem to reflect not only impeccable quality but also environmental care—a cornerstone that has made XLENCE® a favorite among florists who seek resilience, high standards, and responsibility in their work.
Why Florists Love XLENCE®
Florists worldwide are embracing XLENCE® for its ability to transform any design into a timeless work of art. Its unique features meet the needs of florists who demand beauty, versatility, and quality in every bloom:
Unparalleled Aesthetics: Dense clusters of luminous, white blooms bring fullness and sophistication to any arrangement.
Creative Versatility: Whether for minimalist bouquets or extravagant installations, XLENCE® adapts seamlessly to fresh and dried designs.
Exceptional Durability: Its resilience ensures fresh arrangements stay vibrant longer, while dried designs retain their charm over time.
Danziger
Florist Testimonial: Voices of Inspiration
Araks Sarkisyan, USA, says: “Being a floral artist is a gift, allowing me to create beauty and bring joy through nature’s art.
My inspiration as a floral artist comes from the beauty of nature, the emotions flowers evoke, and the joy they bring to people’s lives. Each bloom tells a story, and I’m honored to craft them into moments of meaning and celebration.
When designing for a truly special occasion, like a baby shower, I always turn to XLENCE® Gypsophila to add that unforgettable touch of elegance. Its ethereal texture and pristine white blooms create a sense of purity and sophistication that elevates every arrangement.“
Araks Sarkisyan
Araks Sarkisyan
Henans Blomsteraffar, Sweden, shares: “Xlence® is easy to work with, and you can create so many different types of arrangements with it! The best part is that it’s so durable—you can use it fresh or dry, in water or without. It always delivers.”
We’ve also found that XLENCE® Gypsophila’s light, airy aesthetic makes it ideal for arrangements meant to dry beautifully over time. “Bridal veil is a beautiful and airy flower that adds a lasting charm to dried arrangements,” adds a team member.
With XLENCE®, we’re able to elevate our designs, blending creativity and durability to bring something extraordinary to our customers.”
Henans Blomsteraffar
Henans Blomsteraffar
Why Growers Choose XLENCE®
Growers value XLENCE® for its ability to deliver exceptional quality while aligning with sustainable practices:
Thrives in Diverse Climates: Grows naturally with minimal reliance on artificial lighting, reducing costs and environmental impact.
Eco-Conscious Cultivation: Responds to market demand for green practices while producing consistent, high-quality blooms.
Reliable and Profitable: Provides growers with high yields, meeting customer demands efficiently.
The Future of Floral Design
As 2025 approaches, the floral industry is embracing a transformative vision centered on natural elegance, minimalism, and sustainability. According to the Flower Council of Holland’s trends, the future of floral design focuses on creating arrangements that are both harmonious and simple, yet alive with bold creativity and emotional depth. XLENCE® Gypsophila embodies this vision, with its bold blooms and versatility inspiring florists to craft designs that resonate with modern aesthetics while telling a story of harmony, sophistication, and creativity.
Whether you’re a florist seeking inspiration or a grower aiming for excellence, XLENCE® Gypsophila is the flower that redefines possibilities. Join the professionals who trust XLENCE® to elevate their artistry and production.
Contact us today to discover how XLENCE® can transform your designs or business.
Check Out the XLENCE® Inspiration Portal: A Gallery of Pictures
Powered by Nature – Mums Through the Eyes of a Breeder
In this exclusive interview with Eliana Díaz, you can read what it takes to get the strongest and brightest Chrysanthemums on the planet.
Originally published by THURSD Magazine
Once considered seasonal, mums have blossomed into a year-round floral favorite – admired for their strength, vibrant beauty, and impressive longevity. From festive celebrations to everyday arrangements, they’ve earned their place in the spotlight. In this exclusive interview, Thursd sits down with Eliana Díaz, Commercial Manager at Danziger. With over two decades of experience in the floral industry, Eliana shares insights into what makes Danziger’s Chrysanthemum genetics truly exceptional – and how these varieties continue to thrive in real-world growing conditions.
Founded in 1953 by Ernest and Zehava Danziger, Danziger has grown from a modest family farm into a global leader in floriculture. Now celebrating 72 years of innovation, the company employs over 3,000 people worldwide and operates more than 100 hectares of production facilities. With advanced breeding programs in Israel, Guatemala, Kenya, Ecuador, and Colombia, Danziger continues to shape the future of the floral industry on a truly global scale.
Danziger stands at the forefront of global chrysanthemum breeding, leading innovation with groundbreaking series like Atlantis®, which has redefined industry standards and reshaped the market. Beyond Chrysanthemums, Danziger continues to lead innovation in other standout crops like Gypsophila, Scabiosa, Limonium, and others.
An Interview With Eliana Díaz – Commercial Manager at Danziger
At Danziger, selecting new chrysanthemum varieties is both a science and a passion-driven process. Together with Eliana Díaz, the team brings deep market knowledge and a clear understanding of growers’ and customers’ needs to guide breeding goals. The selection is rigorous – out of more than 1,000 breeding codes, only about 60 make it to the spotlight at the Open Days. As the team prepares for the upcoming Chrysanthemum Week in Colombia, their mission is clear: to create a breathtaking showcase bursting with color, diversity, and innovation by the end of August.
This year’s Blooming Week, taking place from August 25-29, is inspired by the country’s breathtaking landscapes and vibrant spirit – from lush valleys to the colorful plumage of the Guacamaya. This powerful connection to nature shapes the visual storytelling behind Powered by Nature, the concept driving Danziger’s 2025 event. It’s a celebration of color, innovation, and nature in full bloom. Visitors will discover the latest Chrysanthemum breakthroughs alongside standout highlights from Danziger’s expansive assortment.
You can explore a selection of the featured Chrysanthemum varieties that will be presented during Blooming Week – inspired by the beautiful landscapes of Colombia -on Danziger’s Collections Page.
Everything You Want to Know About Chrysanthemums by Eliana Díaz:
Q.: What makes Danziger’s Chrysanthemum genetics stand out for you as a grower, compared to others in the market?
Eliana Díaz:
“First and foremost, disease resistance is a top priority in Danziger’s breeding and selection process. With over 70 years of expertise, you can truly see the breeder-first mindset at work – every variety is developed with the grower in mind. Our Chrysanthemums are organized into well-defined series, which makes it easier to predict plant habit, flower size, and timing. That consistency leads to more reliable planning and production. Another key strength is color – Danziger’s Chrysanthemums stand out for their vibrant hues, and we work hard to ensure those colors last as long as possible throughout vase life. Plus, many of our varieties are more sustainable, requiring fewer chemical inputs to stay healthy.”
Q.: Can you share your experience with the performance of Danziger Chrysanthemums in terms of vase life, transport durability, and uniformity?
Eliana Díaz:
“The vase life is truly outstanding – florists consistently praise how long our Chrysanthemums last. That longevity is matched by excellent transport durability; these varieties travel exceptionally well from farm to market. Their uniformity in flowering time and stem strength means fewer surprises and less sorting, which reduces handling damage and ensures a consistent, high-quality product – Chrysant by Chrysant. We’re constantly testing: flowers are kept in the cooler for 15 days, then moved to the vase, and that performance data feeds directly into breeding improvements. Danziger continues to invest in both innovation and people, building the knowledge needed to keep raising the bar.”
Q.: Which variety (or varieties) from Danziger is your personal favorite to grow, and why?
Eliana Díaz:
“I’m especially in love with the Almendra™ and Romancero™ series. It’s not just about their stunning appearance – it’s the consistency in growth and the abundance of beautiful, strong stems, often with even more blooms than expected. That’s one of Danziger’s greatest strengths: building full series. When one color performs well, they develop additional colors with the same reliable traits. Romancero™, for example, has a beautiful vintage palette – soft beige and deeper blush tones – and it’s currently one of our best sellers. The Almendra™ series also stands out with its rich hues, especially the award-winning dark yellow variety. I’m truly in love with it and confident in its market appeal. Of course, other series like Amor™, Energia™, and Pasion™ are also performing exceptionally well.”
Q.: How do you adapt your growing techniques to bring out the best in Danziger’s genetics?
Eliana Díaz:
“Experience teaches you to truly listen to the plant. While Danziger offers excellent support – from growing protocols and constant data to a dedicated team guiding growers from planting to harvest – we also fine-tune irrigation, lighting, and fertilization based on each series’ unique needs. Even after 24 years, I continue to learn from every crop. A flower is like a person; each one has its own language. What’s also remarkable is how Danziger’s breeding cycle, which can take up to two years for a new variety, allows them to constantly adapt to changing conditions and grower feedback.”
Q.: Have you noticed any specific trends in color, shape, or style that Danziger Chrysanthemums are helping you meet in the market?
Eliana Díaz:
“Absolutely. Today’s market is all about emotion – soft pastels, warm tones, and romantic shapes are in high demand. Danziger is really ahead of the curve here. Their collections align perfectly with what florists and consumers are looking for. In fact, I’d say that sometimes we’re not just following trends – we’re helping set them.
What’s unique about Danziger is how they involve the whole floral chain in the breeding process. From growers and buyers to florists, traders, and even trend forecasters – everyone’s voice is heard. Sometimes the market guides us, and other times, we guide the market. That’s what keeps Danziger so in tune with where things are heading.
A great example is Greenpop™ – a new bright green variety that has the bold, rounded look of a marigold. It’s strong, eye-catching, and definitely ahead of the trend.”
“And then there’s the Amor™ series, especially the Amor™ Crimson variety – a shiny red that stays vibrant while the center stays fresh and green. At the end of the day, we’re either bringing the right flowers to the market or shaping the market to fall in love with what we’ve created. And that’s the real power of working with Danziger.”
Q.: What kind of feedback do you receive from your customers or florists about these varieties?
Eliana Díaz:
“We do our best to get samples into the hands of florists – and even end consumers – because their feedback is incredibly valuable. We hear things like how well the flowers travel, how beautiful they look when unpacked, and how they arrive without damage. People notice the clean, healthy foliage, the vibrant colors that hold as the blooms open, and how strong and steady the stems are. They also tell us how well the flowers perform in water and floral foam, how long they last, and even how they respond to different conditions like sunlight or shade. Sometimes we bring the market to us – inviting customers and designers to our facilities so they can see the varieties up close and share their insights. We listen carefully and use that feedback to keep improving. Danziger is always investing in knowledge and innovation. And if a variety doesn’t live up to expectations, we’re not afraid to pull it from the market. It’s all about making sure we deliver the best possible product, every time.”
Q.: If you could give one piece of advice to other growers starting with Danziger Chrysanthemums, what would it be?
Eliana Díaz:
“If you’re just starting with Danziger Chrysanthemums, my biggest piece of advice is: don’t hesitate to use the support we offer. Our team is always ready to help, and with over 70 years of experience behind us, we’re here to make your journey easier and more successful. Our varieties are strong, resilient, and often require fewer chemical inputs – which means they’re better for both the environment and your bottom line. That’s why it’s so important to follow the growing guidelines we provide; they’re based on real data and real results. Another tip: take advantage of the series structure. If one color from a series performs well for you, the others will too – with the same plant habit, timing, and strength. It makes planning and scaling up so much simpler. And finally, grow with awareness. We say “listen to your crops” because they speak. If they’re thriving, show the world. If they’re struggling, reach out – we’ll help. Growers know their craft better than anyone. We’re just here to help make it even better.”
Q.: Is there anything else you would like to share about your work at Danziger?
Eliana Díaz:
“Absolutely – I truly love working at Danziger. It’s a place where we’re encouraged to grow our passion every single day. Even outside the office, there’s a beautiful garden where we can connect with nature, watch the birds, and find a moment of peace. It’s a reminder of what inspires us – and I hope that connection to nature and purpose shines through in everything we do.”
SAY IT WITH GYP: REINVENTING GYPSOPHILA WITH DANZIGER
REINVENTING GYPSOPHILA WITH DANZIGER
From cloud-like elegance to fine sparkle and architectural flair, Gypsophila has stepped out of the background and into the spotlight. Danziger’s standout varieties- Million Stars®, XLence®, and Million Daisy™– are redefining what Gyp can do. Each brings a unique personality, inviting designers to not just decorate, but to express.
A Fresh Take on a Timeless Flower
Gypsophila is no longer just a filler- it’s a canvas. Once modest, now magnificent, Gyp is having its moment in the floral world. And behind this evolution is Danziger, a breeding company renowned for transforming trends into tools for creativity. Their trio of Gyp varieties gives designers a complete toolkit:
If your design needs presence, XLence® delivers. Its cloud-like fullness fills space gracefully without ever overwhelming the eye- ideal for installations, sculptural bouquets, and grand bridal designs.
What Designers Say:
“When I need Gypsophila to take the spotlight, XLence® is my choice- bold, lush, and made for large-scale designs.” — Nicole Haffner, Blumenwerk
“For soft yet full bridal bouquets, XLence® gives me that elegant cloud effect.” — Jutka Poppe, Flower&Taste
“XLence® means maximum effect with minimal effort. It fills a design with lightness and impact.” — Paul Fleischli, Blumen Krämer Zürich
“For larger installations, it’s my go-to. It provides both structure and softness.” — Lucy Overment, Florista
Delicate and dynamic, Million Stars® offers fine texture and gentle sparkle. It adds softness to structured arrangements and gives romantic or rustic pieces a hint of shimmer.
Designers Share:
“Million Stars® brings a magical glow to the arrangement—subtle yet unforgettable.” — Nicole Haffner
“I use it often in everyday bouquets to add texture without overpowering the design.” — Jutka Poppe
“There’s something whimsical about Million Stars®. It’s like weaving stardust into flowers.” — Paul Fleischli
“For petite bouquets or table centerpieces, Million Stars® adds that airy canopy of sparkle.” — Lucy Overment
For designers who want something distinct, Million Daisy™ brings natural grace and balance. Its spaced blooms and strong stems offer a sculptural softness that suits wildflower-inspired, bridal, or modern designs.
What the Experts Say:
“Million Daisy™ stands out with quiet confidence- strong yet delicate. It brings balance and depth.” — Paul Fleischli
“When I want something between compact and airy, Million Daisy™ fits perfectly. It’s playful but polished.” — Jutka Poppe
“Million Daisy™ is my absolute favorite. I love using it alone- it has a softness like no other Gyp.” — Nicole Haffner
“It brings a lasting softness that holds its shape- great for smaller but impactful designs.” — Lucy Overment
Three Varieties. One Vision.
Each of Danziger’s Gyp varieties has a distinct role- but when used together, they create a dynamic, textured masterpiece.
“In large-scale installations, I mix all three. XLence® gives me the structure, Million Stars® adds rhythm, and Million Daisy™ ties it all together with softness.” — Lucy Overment
We put together all the essentials for using Danziger Gyp varieties:
Today’s Gyp isn’t limited to weddings. Designers are embracing these blooms in modern interiors- from hanging clouds to lasting dried displays. Varieties like XLence® and Million Stars® retain their elegance even after drying, offering long-term beauty and presence.
Let Your Gyp Speak for You
Design is about expression. Whether it’s one sculptural stem of XLence® in a minimalist vase or a bridal bouquet layered with Million Daisy™ and Million Stars®, Danziger’s Gypsophila collection empowers designers to speak in blooms. This is more than a trend. It’s a movement toward creativity, texture, and meaning in floral design.
Say it with elegance. Say it with energy. Say it with Gyp- your way.
Get access to announcements, new products, webinars, and more...
* By checking this box, you agree to receive promotional emails, newsletters, and other marketing messages from Danziger. You can unsubscribe at any time by clicking the unsubscribe link in any email you receive from us. Your personal information will be handled in accordance with our Terms of Use & Privacy Notice.
×
Join our newsletter &
GROW YOUR KNOWLEDGE
Thank you!
Help us tailor content just for you by sharing a few more details
