Danziger is proud to introduce Unicorn™, an extraordinary new variety that has earned top industry recognition by winning the 2025 Breeder Excellence Award at the WFFSA Floral Distribution Conference in Miami. This prestigious recognition celebrates breeding advancements that deliver outstanding value to growers, florists, and the entire floral supply chain.
A Flower That Transforms the Industry
Unicorn™ is more than just a stunning new variety—it’s a game-changing innovation designed to benefit every part of the floral journey, from commercial growers to designers and the final customer. Engineered for efficiency and performance, this flower boasts fast growth cycles, high productivity, and exceptional reliability.
At the same time, Unicorn™ is a floral designer’s dream, unlocking a new realm of creative expression. With extra-long stems (90-150 cm), a bold green hue, and a unique texture, it offers unparalleled flexibility—allowing for dynamic, eye-catching arrangements that defy convention.
“Winning the Breeder Excellence Award for Unicorn™ is a recognition of innovation that serves the entire chain — from grower to florist to final customer,” says Ori Danziger, Deputy CEO of Danziger. “We are proud to create a product that inspires everyone to think differently, to design boldly, and to truly step outside the box — just like real unicorns do. With Unicorn™, growers themselves become unicorns — bringing innovation to market and leading the way toward a more creative, inspiring future for the whole industry.”
Becoming a unicorn grower
Just as the legendary unicorn symbolizes originality and boldness, Unicorn™ growers are those at the forefront of innovation—delivering something fresh, unique, and commercially impactful to the market. This variety empowers forward-thinking growers to differentiate themselves with a crop that is not only highly productive but also in high demand.
More than just meeting current market trends, Unicorn™ challenges the industry to reimagine floral design. It offers florists and event designers the freedom to create larger, more dynamic, and unexpected installations, ensuring instant visual impact and commercial appeal.
Unicorn™ has already generated excitement across the floral industry, impressing both WFFSA judges and leading floral designers who have experienced its potential firsthand. Offering the ideal blend of efficiency, resilience, and market appeal, this variety provides real value at every stage—from propagation to final presentation.
Why growers love Unicorn™
- Rapid growth cycle – ready for harvest in just 12-14 weeks
- Optimized space efficiency – planting density of 6 plants per square meter for maximum yield
- Resilient and adaptable – designed for consistent, high-quality production
- Extra-long stems – 90-150 cm, offering versatility for diverse floral applications
- High market demand – its distinct green hue, striking texture, and bold presence make it a standout product that commands attention
Discover Unicorn™ – where creativity meets innovation
Danziger invites commercial growers, floral designers, and event professionals to explore how Unicorn™ can revolutionize their work. With its unmatched versatility, strong performance, and endless design potential, this award-winning variety is shaping the future of floristry.
For sourcing the Unicorn™ and finding out more, click here.
