As part of Danziger’s continuous emphasis on the global Gypsophila market, the huge flower breeding company is launching a new campaign: The International Gyp Wedding Challenge, and they’re calling for florists to take part.
Danziger is sending Gyp to international florists and wedding designers who can use it to create beautifully imaginative bridal bouquets, centre pieces, corsages and more. To take part, florists need to complete the online entry form and if chosen, Danziger will be in contact directly to coordinate further details. Eventually they’ll need photographs of wedding arrangements, and selected submissions will then be featured in Danziger’s international wedding catalogue.
“Our team goes from market to market, from Spain to Japan, from California to New York and Australia,” says Liat Kaplan, Global Marketing Manager at Danziger. “We see differences and similarities in flower tastes and styles all around the world. But, Gyp is one of the basic, internationally-loved flowers. It’s white, natural, wild and even somewhat “naïve” and this is why we see it is used across countries and religions.”
As the global leader of the Gyp market, Danziger began a ‘Gyp is Back’ campaign earlier this year. The company created an inspirational Gyp catalogue for the American market, showing the different uses of its wide assortment of Gyp, and in real-life bouquets sold in the USA mass market channels.
For further information about the international Gyp wedding challenge visit: danzigeronline.com/cmp
Click here to read about the international gyp wedding challenge in FLORIST