Over 10,000 flowers, 51 counties, 1 company with 3 generations of breeders.
Danziger invites the flower industry to imagine more at 2019 Eurovision Song Contest taking place in Tel Aviv from 14-18 May.
Tel Aviv, May 16, 2019: Danziger, one of the world’s most imaginative floriculture companies, is delighted to be the official flower sponsor for the 2019 Eurovision Song Contest to be held in Tel Aviv. As the event’s main flower sponsor, Danziger will provide bouquets, table decorations and a host of other decorative floral creations.
Jon Ola Sand, the EBU’s Executive Supervisor of the Eurovision Song Contest, said: “We are delighted to cooperate with an Israeli company recognized as one of the world’s leading and most innovative flower breeding companies. Danziger has seized the initiative to bring joy, glamour and colour to the Eurovision stage with its highly imaginative floral designs.”
“We are thrilled and proud to be a creative partner at this year’s Eurovision Song Contest in Israel,” said Ori Danziger, Deputy Chief Executive Officer of Danziger. “As one of the world’s biggest celebrations of creative expression, glamour and togetherness, we have much in common with the spirit of Eurovision. Flowers symbolize what’s beautiful in life; they inspire our creativity, and have the power to express love and friendship.”
As part of its floral lineup, Danziger has created an eye-catching wall of flowers that was the true star of the Orange Carpet opening event and added a lot of flowers glamour to the occasion. This wall, designed with thousands of flowers from Danziger’s assortments, including star performers gypsophila XLENCE® & MY PINK®, Scabiosa SCOOP™ series, and chrysanthemums ATLANTIS® series, the wall of flowers is a work of breathtaking creativity which Danziger hopes stir up the public’s imagination regarding the sensual power of flowers, and provide inspiration to colleagues in the international flower industry.
Ori Danziger, also referred to the picture of three generation of breeders that was taken at the Eurovision opening event at the front of Danziger’s flower wall; “This picture symbolizes the best of us, a Family business with a beautiful heritage combined with passion for people and flowers. For Danziger, imagine more is what drives us every day, every hour”
In addition to the flower wall, Danziger has also crafted table displays in the shape of the Eurovision logo featuring SCOOP®, XLENCE® and PAINTBALL™ varieties that will adorn the Green Room, as well as a unique microphone-shaped bouquet, created by Danziger’s in-house creative director, Ido Fried.
“This is not the first time that Danziger has designed flowers for the Eurovision Song Contest, but we are absolutely thrilled about having another opportunity to give expression to our company’s mission: Imagine more, and we wish all delegations an inspiring time in Israel.”
The Semi-Finals of the 2019 Eurovision Song Contest will take place on the 14th and 16th of May, 2019 and the Grand Final will be held on the 18th of May at the EXPO International Convention Center in Tel Aviv, Israel. The shows will be co-produced by the Israeli public broadcaster KAN and the EBU.
Danziger, a global leading breeder of bedding plants and cut flowers, holds hundreds of patents and breeder’s rights and offers over 600 different plant varieties, sold in more than 65 countries. The company’s R&D department is one of the largest in the field, and it operates advanced production sites on three continents. Danziger markets its varieties to approximately 1,000 customers and holds more than 200 license agreements with nurseries worldwide.