CULTIVATE 2022

Valentine’s Day has long been a celebration of love, symbolized by the timeless beauty of roses. This year, Danziger is proud to unveil three captivating varieties from their Senti™ Rose collection, designed to inspire florists and enchant customers. With their rich colors, unique forms, and superior quality, these roses are set to redefine floral design and elevate Valentine’s arrangements to new heights. Now available through leading wholesalers, these varieties are ready to make a lasting impression. For sourcing the Senti™ collection and connecting with growers, click here. MEET THE NEW SENTI™ VARIETIES: Senti™ Intensity – A statement of passion   Senti™ French…

Danziger Breeding Innovations Create Award Winning Calibrachoa New genetics focus on grower benefits, well-matched series and stunning performance What does it take to develop an award-winning calibrachoa variety? Danziger’s LIA™ Abstract Lemon Cherry Calibrachoa, recent National Garden Bureau’s Green Thumb Award winner, showcases how breeding innovations provide benefits to growers.“When looking to develop or improve a new variety, we always put ourselves in a grower frame of mind,” said Mike Fernandez, Danziger’s market manager for North America. “We are always breeding with a two-fold purpose, determining what can we do to make our varieties better for the grower and more…

Mark your calendars now! Are you ready to jump start the 2026 season? Join the Danziger team for two weeks of live inspiration and conversation at InnovationFest! The global leader in bedding plant and cut flower breeding, and foliage production is going live with Danziger experts and industry leaders to provide an interactive, global experience.   From Nov. 11-21, Danziger will feature live streaming events on its InnovationFest social channels. Experts will be touring the company’s facilities around the world with a first-hand look at breakthrough genetics in bloom. In addition to highlighting the new 2026 varieties, they’ll be showcasing…