As Valentine’s approaches, roses are top of mind across the market – from wholesalers and retailers to florists and event designers. At Danziger, we work closely with growers and customers to develop varieties that answer real market needs, and over recent years we’ve brought that same approach into roses.
This season, several of our rose varieties are already in active commercial use, grown by committed growers and available for Valentine’s programs. Below is a closer look at the varieties, their intended use, and where they fit best.
Grower information and sourcing details are available to support your Valentine’s planning here.
Senti® French KissSenti® French Kiss – Dark pink · Broad market appeal
Senti French Kiss is a versatile dark pink rose that works across different segments. It fits comfortably into premium floral work while also supporting larger-scale programs, making it a practical choice for wholesalers and florists serving diverse markets. Its balanced color allows it to integrate easily into classic Valentine’s palettes without feeling overly traditional.
Senti® Intensity – Dark red · Designed for impact
Senti Intensity is our deep red option, developed for moments where color presence really matters. It is best suited for premium wholesalers, event-focused florists, and designs that call for a bold, dramatic statement. This is a variety chosen intentionally, when visual strength and consistency are key.
Senti® Joyful – Reliable choice for retail programs
Senti Joyful was developed with large retail programs in mind. It offers consistency and uniform presentation, making it suitable for mass-market assortments that require repeatability and confidence at scale. For buyers planning high-volume Valentine’s programs, this variety supports smooth execution without compromising on appearance.
Alquimia™ – Soft peach tones for everyday assortments
Alquimia brings a warm, approachable peach tone to the rose assortment. It is well suited for mass-market and mixed bouquet programs, where versatility and visual harmony are important. This variety integrates easily with other flowers and color palettes, making it a dependable option for everyday Valentine’s offers.
Supporting Sourcing and Availability
We know that during peak seasons, clarity and access to information are just as important as the varieties themselves. That’s why we work to support connections between buyers and the growers producing these roses, helping make sourcing simpler and more transparent.
Grower information and sourcing details are available to support your Valentine’s planning.
Looking Ahead
Roses are a growing part of our long-term work at Danziger. We continue to develop and support varieties that are designed to perform — not just in concept, but in real market conditions — while working alongside growers and customers across the supply chain.
As the season approaches, we hope this overview helps you plan assortments with confidence.
Looking to source these varieties?
Grower information and sourcing details are available via our growers’ index here.
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