Increasing Efficiency and Profitability: An Invitation to Small and Medium Annual Growers
Ask any annual and perennial grower what their biggest concerns are for the 2020 season and you’ll hear very similar answers. From labor costs to labor shortages, equipment issues, space constraints and growing efficiently to weather conditions concerns, the list is long. For small and medium growers that list can be longer, with concerns being more amplified.
The success of our industry depends, not only on the success of large scale growers, but on every size grower. Small and medium size companies will also be a driving force in the future. That’s why breeders, plant material suppliers and equipment manufacturers are developing products, processes and programs to help growers in this category.
“One of the most valuable things we can offer our customers is personalized service,” says Mike Fernandez, market manager at Danziger North America. “We take the time to learn about the challenges each grower faces. Then we help them develop purchasing programs, choose the right plants for the right application and implement growing techniques that can help their business grow.”
Mike Fernandez and the North American team are extending a special invitation to small and medium size growers to visit the Danziger booth at Cultivate. The team is ready to work with you to develop customized programs focused on helping your business be more efficient and profitable. “I think many of the growers in this category see Danziger as a provider of unique plant genetics, but we can offer so much more,” adds Fernandez. “We look at every customer as a partner. Our number one focus is their success. Our genetics are providing innovative solutions, but it goes beyond new plants.”
Danziger’s customer service is top notch. “We take a great deal of pride in our grower partnerships,” says Fernandez. “From our Dedicated Rooting Partners that make purchasing rooted cuttings of our best-selling varieties easier than ever, to our stick to flower or transplant to finish custom crop plans and in-depth technical support, we help our customers streamline the growing process.”
Pair that flexibility and support with innovative new varieties and you have a combination designed to help growers of all sizes thrive. Danziger’s breeders and scientists are working to develop varieties that are easier to grow, provide dependable performance and deliver more profitability. “Our varieties are developed to provide solutions for growers,” says Ori Danziger, deputy CEO at Danziger. “Time savings, profitability, even weather related concerns can be addressed by choosing the right plants. Our plant series and new introductions tackle these concerns head on.”
Danziger’s CAPELLA™ Petunia series is a good example. Growers want a petunia that performs well in propagation with minimal intervention. CAPELLA™ delivers, creating tidy quarts with minimal PGR, saving time and money. This series blooms early enough for any petunia program and is available in eight amazing colors. CAPELLA™ creates beautiful baskets and combos and continues to grow and perform in the home garden, making your customers feel more successful.
Compact varieties that stay compact with minimal PGR can also save time and money. The new VANESSA™ Compact Verbena Series brings big, summer-long color, all wrapped up in a tiny package. VANESSA™ Compact will stay tidy in quarts with little to no PGR. VANESSA takes the worry out of rainy or humid summer weather too, as both the original VANESSA™ and VANESSA™ Compact are bread for mildew tolerance and flower power. Danziger tests prospective varieties by inoculating the seedlings with mildew. Only those that stay clean and in full color are brought to market.
Choosing the right annual or perennial plant for the right application can bring efficiency to your business. At Danziger, we offer different calibrachoa series that are tailor-made for specific uses. COLIBRI™ Calibrachoa is bred with both the grower and end-consumer in mind. This compact, well-performing series features loads of blooms and good branching with little PGR use, providing growers with more profit per square foot with the least amount of effort. COLIBRI™ is perfect for quart programs. This series also works well in compact baskets or combos.
Our LIA™ Calibrachoa series is perfect for hanging baskets. LIA’s™ large blooms (up to 30% larger) add stunning, long-lasting color that capture consumer’s attention. LIA™ is an early flowering series that will flower in a 10-hour day.
Partnering with Danziger delivers more to your business than just top quality plant material. Our innovative genetics, knowledgeable team and time-saving programs are here to help your business grow and thrive. Stop by booth #235 at Cultivate to learn more about how Danziger can help increase your efficiency and profitability. See you in Ohio!