Saving money is always top of mind in just about every business. It is especially true in our industry. For growers, saving time can also contribute significantly to the bottom line. Putting less time into growing high quality plants can be a game changer. That’s why breeders are focusing on developing varieties that offer superior performance with less effort and minimal intervention. Less effort can translate into lower labor costs. Minimal intervention can mean lower chemical costs in addition to time saved.
“We know time and effort are key business concerns for our customers,” says Ori Danziger, deputy CEO at Danziger. “We are trying to offer solutions to those problems. That’s why we’re working hard to make growing our varieties easier and more profitable. Our mission is to develop inspiring plants that deliver high profitability for growers without sacrificing top-notch performance.”
It’s important to note that plant performance pushes well beyond retail. Offering varieties that continue to grow and perform for the consumer is paramount to the success of our industry. “Consumer want to feel successful when they plant our varieties,” says Lisa Heredia, marketing and key accounts at Danziger. “When they take the plant home, plant it and watch it grow and thrive, they feel successful. When they feel successful, they come back to the garden center and buy more plants. That’s the type of behavior we want to encourage.”
Here are a few examples of Danziger varieties that deliver profitability and performance in every pot.
Our COLIBRI™ Calibrachoa series offers great solutions for growers and wonderful performance for home gardeners. COLIBRI™ is a compact series that requires little PGR use, so it provides growers with more profit per square foot with the lease amount of effort. COLIBRI™ also features loads of noticeably larger blooms, so every color – 11 total in the series – captures attention at retail. When planted in a home garden, COLIBRI™ continues to grow and bloom, making the consumer feel more successful.
Long-lasting color is a big business benefit to growers and retailers. For the home gardener, long-lasting color provides more enjoyment! Big, bold, season-long color is easier than ever with the VANESSA™ Compact Verbena series. This new series stays compact with minimal PGR use, providing excellent color in quarts. Just like Danziger’s VANESSA™ series, VANESSA™ Compact is tested for mildew tolerance and cycling of color. Through extensive testing around the globe, both series show excellent mildew resistance, making them less time intensive to grow.
One of the best features is that the color just keeps coming. Both VANESSA™ and VANESSA™ Compact won’t cycle out of flower. The plants consistently push out new blooms to ensure long-lasting color, creating retail sizzle with big color in quarts, and stunning hanging baskets. With VANESSA™, home gardeners won’t experience the disappointment of other verbena going out of flower. Their baskets and combos stay in full color throughout the season.
Growers are telling us CAPELLA™ may just be the perfect petunia series. CAPELLA™ performs well in propagation and blooms early enough for any petunia program. It creates a tidy quart with minimal or no PGR, saving space, time and supply costs. CAPELLA™ also produces amazing baskets and combos.
Available in eight attention grabbing colors, CAPELLA™ will be a consumer favorite. It continues to grow when planted in the home garden, offering season-long color and enjoyment.
“Superior performance with less effort will continue to be a focus for Danziger and other industry leaders,” says Mike Fernandez, market manager for Danziger North America. “As profitability concerns grow, providing these attributes to the plants we develop can be a key way we can contribute solutions for growers.”
