Celebrating Excellence: Danziger Wins Two Prestigious Awards at the 2026 Floral Xcellence Awards
We are proud to share an exciting achievement for Danziger — being honored with two prestigious awards at the 2026 Floral Xcellence Awards, presented by Wholesale Florist & Florist Supplier Association (WFFSA).
🏆 Rose Grower Xcellence Award with KORA™
🏆 Filler Grower Xcellence Award with MILLION DAISY™ Gypsophila
These recognitions highlight our ongoing commitment to developing innovative, high-performing varieties that create real value across the entire floral supply chain — from growers, through wholesalers, to florists and end consumers.
About the Floral Xcellence Awards
The Floral Xcellence Awards are among the most respected recognitions in the North American floriculture industry. Organized annually by Wholesale Florist & Florist Supplier Association, the awards celebrate outstanding new varieties that demonstrate excellence in:
- Performance for growers
- Handling and durability across the supply chain
- Visual appeal and market potential
Winning in two distinct categories — roses and fillers — reflects the breadth and strength of Danziger’s portfolio, as well as our deep investment in R&D, quality, and long-term partnerships worldwide.
A Milestone Moment: Our First Rose Award
While both awards are a great honor, the recognition of KORA™ marks a particularly meaningful milestone.
This is our first-ever award in the rose category — a significant step forward for Danziger’s expanding rose breeding program.
KORA™ stands out for its:
- Distinctive terracotta tone with a bright orange center
- Classic, symmetrical bloom shape
- Strong grower performance
- Excellent handling and transportability
- 11–12 days vase life, ensuring long-lasting quality for consumers
Receiving this award so early in KORA™’s journey reinforces the strong potential of our rose genetics and signals an exciting future ahead.
MILLION DAISY™: Redefining Fillers
Alongside our success in roses, MILLION DAISY™ Gypsophila received the Filler Grower Xcellence Award, further strengthening its position as a breakthrough in the filler category.
Designed specifically for modern floral design and bouquet production, MILLION DAISY™ offers:
Unique clustered flower structure with a fresh, rounded appearance
High yield and fast growth, supporting efficient production
Ease of harvesting and handling
A new visual language for Gypsophila, expanding its use beyond traditional applications
This award confirms what growers and designers are already experiencing — MILLION DAISY™ is setting a new standard for fillers.
Growing the Future — Together
These achievements reflect more than just product excellence — they represent the power of collaboration.
We extend our sincere thanks to our dedicated teams and trusted partners around the world who make milestones like this possible every day.
As we continue to expand our portfolio — from roses to fillers and beyond — our focus remains clear:
to develop genetics that perform, inspire, and create value at every stage.
We look forward to continuing to grow the future of floriculture — together.
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