After standing out during Danziger’s Colombia Open Days, the deep-purple chrysanthemum is already being selected by growers and reaching florists — combining distinctive looks with strong commercial performance.
Colombia – September 2026 – Standing out in a trial is one thing. Being selected for commercial production is another.
During Danziger’s recent Colombia Open Days, AMOR™ FANCY repeatedly caught growers’ attention. Now, that interest is moving beyond the trial greenhouse. Several growers have already selected the variety for commercial production, while AMOR™ FANCY is already reaching florists in the market.
What Makes Fancy… Fancy?
At first glance, it is the color. AMOR™ FANCY combines deep, vibrant purple petals with a fresh green center, creating a strong contrast that gives the flower an immediate presence.
But the impact comes from more than color.
Its large, voluminous daisy-shaped flowers, rounded petals and abundant flowering create a full, rich appearance on the stem. With more than seven flowers per stem, AMOR™ FANCY delivers volume while maintaining an elegant and balanced look.
The result is a chrysanthemum with a strong, premium presence — one that brings color, volume and distinction to a bouquet.
From First Impression to Commercial Choice
For growers, however, visual impact is only part of the equation.
AMOR™ FANCY combines its distinctive visual character with commercial performance, including cold tolerance, strong inflorescence structure and a vase life of 17–18 days.
That combination may help explain why interest in the variety has moved quickly from observation to selection.
The Colombia Open Days allowed growers to evaluate varieties side by side under local conditions. For AMOR™ FANCY, that evaluation is already translating into commercial production and market availability.
AMOR™ FANCY may have the looks to live up to its name. But its value goes beyond appearance — combining the performance growers need with the visual impact retailers and florists can build on.
About Danziger
Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating extraordinary flower varieties that help customers all along the supply chain, achieve extraordinary success.
Powered by one of the flower industry’s largest R&D departments, and with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to about 1,000 customers in over 60 countries.
Danziger manages hundreds of varieties under Plant Breeders’ Rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business.
For more information, please visit our website at www.danzigeronline.com or contact our marketing team at [email protected].
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